Valentí Sanjuan, began on a comedic radio show for several years before his contract wasn’t renewed. Sanjuan used his innovativeness and originality for his own social media advantage. He took a non traditional approach to his show, Visto Lo Visto, using a stand up comedy like performance approach to media broadcasting. Sanjuan used a similar set up to the popular late night shows, such as Jimmy Fallon, using Twitter hashtags (which he admits Pipo taught him how to use Twitter) and instagrammers as a way to engage the crowd. To command a new demographic he used his laid back and unconventional style of journalism. The live show, Visto Lo Visto became a hit in Barcelona after he used Facebook and Twitter to promote and give away free tickets.
Valentí jokingly explained to us that he isn’t really sure what he does for a living, but he knows that it pays the bills and it’s stuff that he loves doing. He believes that the reasons why people follow him and love to watch what he’s doing is because it’s adventures that normal people won’t just go out and do for themselves.
“All I need is my small camera and myself,” Sanjuan said.
Throughout social media outlets, Visto Lo Visto has reached a following of roughly 300,000 and 90,000 have subscribed to the channel. Sanjuan said him and his team are very excited about the show’s growing success, the root of which he attributes to his loyal fan base. “Everyone is a storyteller” he said, “but to stand out you need to find a way to make it unique.”
Sanjuan annually posts on Twitter (which Pipo taught him how to use!) and YouTube a video tribute of his pilgrimage to his mother that passed of cancer, the headband he wears states “where is the limit?”. He regularly posts a video of the day, because he believes that if you want to sell something you need to tell a story. In order to make themselves unique, at Visto Lo Visto they chose out of the box topics and interesting people to interview. He explained that he wants to live the way he wants to and there is no method behind what he is doing. He just dedicates his adventures to people and enjoys whatever the experience has to throw at him. Whether it’s running across Spain for his mother, the wetsuit or the hilarious questions, Valentí’s method to the madness seems to be effective.
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Valentí Sanjuan, began on a comedic radio show for several years before his contract wasn’t renewed. Sanjuan used his innovativeness and originality for his own social media advantage. He took a non traditional approach to his show, Visto Lo Visto, using a stand up comedy like performance approach to media broadcasting. Sanjuan used a similar set up to the popular late night shows, such as Jimmy Fallon, using Twitter hashtags (which he admits Pipo taught him how to use Twitter) and instagrammers as a way to engage the crowd. To command a new demographic he used his laid back and unconventional style of journalism. The live show, Visto Lo Visto became a hit in Barcelona after he used Facebook and Twitter to promote and give away free tickets. 
Text And The City 